Published22 Dec 2011
Brazil apart, publishers are struggling to persuade the growing middle class to read more books
TINY fingers wiggle through the holes in the pages of “A Moverse” (“Let’s Get Moving”), a children’s picture-book that lets readers pretend their digit is a cat’s tail or penguin’s beak. While managers in suits talk print-runs and profits in one hall of the Guadalajara International Book Fair, the world’s biggest Spanish-language literary get-together, shrieks of excitement can be heard from young customers in the children’s area next door.
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